Monday, July 25, 2016

On the Lighter Side of Things: Viral: Inside the Strange Storybook Promo for Stephen King's 'The Dark Tower'

Viral on EW.com

Inside the Strange Storybook Promo for Stephen King's 'The Dark Tower'


<p>A part of a deep-dive viral promotion for <em>The Dark Tower</em>, Stephen King fans at San Diego Comic-Con swarmed to get copies of an intense-looking children's story called <em>Charlie the Choo-Choo</em>. There was no barcode, so they'll never be sold in stores, and only about 150 of the hardbacks were handed out. Within hours, they were turning up on eBay for between $1,600 and $5,000. So, with the blessing of distributor Sony Pictures, EW is offering those <em>not</em> at Comic-Con a chance to see it for themselves. You can read our report <strong><a href="http://www.ew.com/article/2016/07/22/charlie-choo-choo-stephen-king-dark-tower-comic-con">here about how Charlie the Choo-Choo fits into <em>The Dark Tower </em>series</a>. </strong>In this gallery, we present the tale of a relentless steam engine who is determined to stay on track...</p> <p>&nbsp;</p> <p>&nbsp;</p>

Published on July 24, 2016 at 03:49AM

Shared at 2.24K shares/hour


Read more: http://www.ew.com/gallery/dark-tower-charlie-choo-choo?xid=IFT-Trending

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